Redesign · October 2026 Round 2 · Hero direction Variation H2

Every child builds their own little superhero

Build-a-Hero

Each child picks a kid superhero who looks like a kid, and can look like them: curls, braids with beads, glasses, a hijab, an afro puff, or an animal buddy if they prefer. The cape colour becomes the child's own colour across the app: Sam's podium, Play button and screens are teal, Noor's are gold. The hero grows with them: known words move them from Rookie to Super to Mega hero. Grown-ups get two plain doors, and nothing outside a running game asks for a sum or PIN.

Hero trainingWhat to learnTurn word sets on, mark words a child already knows.

Hero levelsProgressLevel badges, known words as stars, 15-step bars.

8 kid heroes · 12 animal buddies A squad of five kid superheroes in teal, gold, red, purple and pink capes, cheering

Pick a hero,
wear your colour

Palette

SuperChild#6C2BD9

Stage#E3DEFC

Page#F6F2FF

Star gold#FFC83D

Sam · teal#088C95

Noor · gold#F5B21A

Bronze#CD7F45

Ink#1E1537

8 cape colours, one per hero. Each becomes a full theme: light, base, shade, ink and tint.

Type

Fredoka SemiBold · headings, names, buttons

Who's playing?

Atkinson Hyperlegible Next · body 15–18px

Apple, cup, dog, shoes… the everyday words your child needs, with real pictures.

What to learnProgressRookie · Super · Mega

Your colour, everywhere

SamTeal cape

PlaySam

NoorGold cape

PlayNoor

The cape colour is the child's colour: their podium, Play button, switcher chip, progress bars and screen accents. Brand purple stays for the app itself, so a grown-up always sees whose screen they're on.

Hero levels · only known words count

Rookie hero0–4 known wordsSam · 3

›

Super hero5–11 known wordsNoor · 5

›

Mega hero12+ known wordsNext up

No points, streaks or timers. A badge shows on the start page and in Progress; rewards stay the same for every child (stars, then a favourite video).

First launch

Four benefit slides, each with its own picture and one concrete promise. “Get started” on every slide skips the rest.

**1 · Real words**The hero squad loops on the stage, with real word pictures floating around it, so “everyday words” needs no explaining.

A caped hero climbs coloured blocks towards a star — **2 · Tiny steps**The hero climbs blocks to a star. The 15-dot track is the same one grown-ups later see in Progress.

A hero cheers under five gold stars next to a tablet playing a video — **3 · Rewards**Five stars fill the board, then a favourite video. The same rewards for every child.

A child hero high-fives a grown-up next to a flower — **4 · See every win**The high-five. Known words become badges: the first hint that the hero grows with the child.

Set up a child

Build a hero on one screen, then celebrate. No word-set step, no coach step, and still no age question.

**Build your hero**The first hero is already chosen and standing on a teal podium with the name on it. Tap another hero and the whole screen takes their cape colour. If you keep the defaults, it's one tap.

Chosen hero: curly hair, teal cape — **Build your hero**The first hero is already chosen and standing on a teal podium with the name on it. Tap another hero and the whole screen takes their cape colour. If you keep the defaults, it's one tap.

Sam's teal hero high-fives a gold hero in a burst of confetti — **Ready!**A confetti burst, the high-five, and Sam's first badge. *Start playing* is in Sam's teal. The tips for grown-ups stay folded away until you need them.

**Ready!**A confetti burst, the high-five, and Sam's first badge. *Start playing* is in Sam's teal. The tips for grown-ups stay folded away until you need them.

One screen.
One tap.

Every field arrives filled in. A parent in a hurry taps Let's go and the child is playing seconds later.

Hero is pre-chosen, and its cape colour comes with it. Teal for Sam, gold for Noor.

Name is optional. “Name or nickname”; a blank one is fine.

Language comes from the app. Two chips if you need to change it.

Starts with Fruits. Change it any time in What to learn.

Second tab: Animal buddy12 buddies

Some children prefer animals. A buddy has no cape, so this tab shows one row of colour dots to pick the child's colour.

Every day

Kids tap their hero and play. Grown-ups get two doors and one settings sheet, in the child's own colour. No sum or PIN anywhere here.

**Start page**A hero line-up: each child on a podium in their cape colour, with their badge. Tap a hero and play starts. Below are the two doors for the child picked in the switcher, tinted in that child's colour (try Noor). The pencil and the gear open straight away, with no sum.

**What to learn**Word sets are big picture tiles with a plain On/Off switch. Fruits is on, so it wears Sam's teal ring. The coach picks the order, so there's nothing else to set. Sam only sees English sets.

**Fruits: every word, one choice**Real pictures in rings that fill with the 15 steps. A star marks words Sam knows; a dashed ring means coming up. Tap a word, then pick *Learning*, *Already knows* or *Skip*.

**Progress: hero levels**Sam's hero card comes first: Rookie badge, 3 of 5 stars to the Super badge, and this week's wins. Then known words as gold stars, a 15-step bar for each word Sam is learning, and what's coming up.

**Progress: hero levels**Sam's hero card comes first: Rookie badge, 3 of 5 stars to the Super badge, and this week's wins. Then known words as gold stars, a 15-step bar for each word Sam is learning, and what's coming up.

apple — **Leaving a game**The only place with the grown-up sum: an easy addition in a compact panel at the bottom. The word card and stars stay visible above it, and *Keep playing* is one tap.

What got simpler

Same app, far fewer decisions for the grown-up, and one big hero to tap for the child.

Start page

Before6 thingsChildren, set tiles, more sets, coach cards, sync banner, install hint

Now2 partsA hero line-up (tap to play) and two grown-up doors

Add a child

Before3 stepsProfile, then word sets, then a coach step

Now1 screenHero, name, language, all pre-filled. One tap.

Child settings

Before6 screensSpread over separate sub-screens

Now1 sheetName, hero, language, rewards, plus “More options”

Grown-up sum

BeforeEverywhereAsked on every grown-up screen

Now1 placeOnly when pausing or leaving a running game

Welcome

Before1 pictureThe same dark silhouette on all four slides

Now4 picturesEach slide shows one benefit with its own picture

Words for grown-ups

BeforeJargonLadders, mechanics, trials, reports

NowPlain wordsWhat to learn, Progress, known, learning, coming up

Variation H2 · Build-a-Hero · Mockup. Every screen is static; the hero picker, tabs, child switcher, toggles, word choices and keypad can be tapped.